New Name - Drive Accounting

This has been a year for reflection and one of the conclusions we came to in our business is that our name did not reflect our approach or our values. Therefore, we are delighted to announce that we have changed our name from Hobson Business Solutions to Drive Accounting.

This new name reflects our ethos: to empower businesses to achieve.

We are all about driving business owners towards their goals, ambitions and dreams. We do this by unlocking the power of the numbers. We are:

• Curious - we use management reporting to help you understand your business
• Caring - we care about your life, goals and business
• Challenging - we use a different lens to drive better outcomes.

With clear direction and honest goals, we take a smart approach to get you there. Month to month we dig deep into all aspects of your business. We cover:

• Business strategy and planning
• Budgeting and forecasting
• Month End reports, which tell you a story as to how your business is tracking
• Month End meetings to discuss the business and any action required

Our approach is different from other accountants in that we work with you month to month to drive towards your goals. We use financials as the foundation of your success. We help you to achieve freedom of time, well-being and all the financial rewards you planned for.

Our new logo reflects our interest in clear direction and forward momentum, and is a nod to my kids’ favourite colours - purple and orange. We love our new look and feel this represents who we are.

Ultimately you are in the driver’s seat but we are here to help you navigate your way to high performance. We are your partner in your business, here to help drive you to success.